How to attract and retain quality employees to your business

As an employer, you want to attract high quality employees and retain them for as long as possible, but what’s the best way to do this?

It is becoming increasingly difficult to attract skilled employees, particularly those of a younger demographic who have a whole different attitude towards work. However, with the older workplace population heading towards retirement, it is essential that business owners invest time in getting recruitment right – and that’s where we come in.

We’ve put together a list of our top five tips to help you with your candidate search.

Showcase your ‘employer brand’
How can you attract quality applicants if you don’t promote your organisation as a great place to work? Utilise tools such as your company website and social media channels to share positive company updates, making sure to talk about new starters and employee achievements.

Establish your unique selling points
Ultimately you want your brand to stand out from your competitors, so let potential applicants know why they should choose to work for your organisation by talking about your unique selling points. This could be employee benefits, your workplace culture, or even something simple like ‘dress down Fridays’.

Ensure you have the right person
Your company vacancy may have attracted a number of top performers, but that does not mean every applicant is the right fit for your company. When putting together your advert, it’s obviously important to portray the main aspects of the role and personal specifications, but you should also ensure your messaging reflects your workplace culture in order to attract the right personalities.

Considering working with an agency is also a great idea. The average MD/CEO spends 10 hours a year recruiting, but recruiters do it every day – why not trust the experts?

Recognise achievement
Now that you have attracted the right people, it’s important to ensure that they feel valued. This doesn’t have to mean a fancy staff awards ceremony (although this is a great way to reward your employees), sometimes a simple ‘thank you’ is all an employee needs to hear to know they are appreciated.

Develop skills and potential
Whether your employee has just started their career or has been in the industry for a long time, offering personal or workplace development is a fantastic way to build confidence and show that your organisation is committed to helping them grow. Giving employees the opportunity to expand their skills and knowledge will not only help to increase their loyalty to the company, but could also increase their productivity.

Struggling to find the right candidates for your organisation? Contact our expert team today.